Afternoon creates effortlessly stylish knitwear designed to bring comfort, character and a little everyday luxury to your wardrobe. Founded by Lucy in the Cotswolds, the brand brings together relaxed silhouettes, beautiful textures and carefully chosen natural fibres, including lambswool, mohair and baby alpaca. From cosy jumpers and cardigans to everyday knitwear essentials, each piece is thoughtfully designed to feel as good as it looks. Made in small batches in a London knitting studio, Afternoon embraces timeless design and considered craftsmanship, creating versatile pieces you’ll find yourself reaching for season after season.