Coops Clothing

Brand Story

Coops Clothing creates gentle, thoughtfully designed clothing for little ones, born from a deeply personal journey of care.

Founded in 2021, the New Zealand owned brand began with one mother’s search for better options for her son, Cooper, who experienced severe eczema from infancy. After years of sleepless nights, hospital visits and trying to keep his sensitive skin comfortable, that experience became the inspiration for something bigger: clothing created with the needs of delicate skin firmly in mind.

Coops Clothing makes timeless, gender neutral pieces for babies and toddlers using 100 percent GOTS certified organic cotton. Naturally soft, breathable and hypoallergenic, the fabric is grown without harmful pesticides and chosen to provide comfort against sensitive skin while being kinder to the environment and the people involved in its production.

The brand takes a considered approach to childrenswear, creating pieces that move beyond seasons and trends. Each design is made to last, to be loved and, eventually, to be passed on. That same sense of responsibility extends to the details, with recyclable, environmentally conscious packaging supporting the brand’s wider commitment to reducing its impact.

But Coops Clothing is about more than what little ones wear. Its beginnings have shaped a brand rooted in empathy for parents who understand the endless research, difficult nights and desire to make thoughtful choices for their children. What began as one family’s experience has become a way to offer other families a little more comfort and reassurance.