Designed by dentists and built around science, this enamel protect toothpaste delivers 1450ppm fluoride for optimal protection against decay while four naturally sourced, high-grade stain removal agents work gently to lift stubborn stains. The result is a naturally whiter, noticeably brighter smile, achieved without compromise.
Free from SLS, palm oil, and animal-derived ingredients, and certified vegan, this toothpaste reflects a commitment to clean formulation and responsible packaging. Every tube, including the lid, is made from fully recyclable aluminium, meaning it can go straight into your recycling with no need to clean it out first.
• Key ingredients: Fluoride (1450ppm), Xylitol, Kaolin
• Ingredients: Glycerin, Calcium Carbonate, Aqua, Hydrated Silica, Kaolin, Perlite, Sodium Monofluorophosphate, Xylitol, Cellulose Gum, Cocamidopropyl Betaine, Mentha Arvensis Leaf Oil, Stevioside, Menthol, Sodium Bicarbonate, Mentha Viridis Leaf Oil, Sodium Chloride, Tocopheryl Acetate, Mentha Piperita Oil, Limonene
• Use case: Everyday use, natural whitening, decay prevention, enamel repair. Suitable from age 7+
• How to use: Apply a pea-sized amount to your toothbrush. Brush twice daily for 2 minutes, covering the inside, outside, and chewing surface of every tooth. Wait at least 30 minutes after eating before brushing. Floss before brushing.
• Packaging: 100% plastic-free fully aluminium tubes, including the lid, infinitely recyclable and suitable for standard household recycling
• Impact: SLS free, palm oil free, animal cruelty free, and vegan certified
A considered choice for your daily oral care routine, good for your teeth and kinder to the planet.


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